Various study course - Example writing in English

D. Writing

The Murugappa Group is a well-known Indian conglomerate with diverse activities. The Murugappa Group’s varied business interests fall under the following broadly classified business
groups:

1. Agri and Allied Businesses
.Farm Inputs
. Plantations
. Sugar
2. Manufacturing
. Engineering
. Material Sciences
. Sanitaryware
3. Services

. Financial Services
. IT enabled Services
.Marketing Services

1. Agri and Allied Businesses


Farm Inputs: The Farm Inputs business group comprises Coromandel Fertilisers Ltd. and Godavari Fertilisers & Chemicals Ltd. Coromandel has many firsts to its credit and is rated among the top 10 green companies in India.

Plantations: The Plantations business group comprises Parry Agro Industries Ltd. (PAI), New Ambadi Estates Pvt. Ltd. (NAE), Kadamane Estates Company (KDM) and Parry Nutraceuticals
Ltd. (PNL). The main products are tea, coffee, natural rubber, vanilla and algae based nutritional supplements. PAI cultivates organic tea and vanilla apart from the regular cultivation of these crops. Parry Nutraceuticals brands of the nutritional supplements are Parry’s Spirulina and Parry’s Natural Beta Carotene. It has a very strong R & D team on algal research and has many exciting new algal products in the pipeline ready for launch.


Sugar: The Sugar business group comprises the sugar and bio products division of EID Parry (India) Ltd. The bio-products division is a pioneer in neem based organic pesticide, which is branded as Neemazal and has been approved by the USFDA. Apart from the domestic market it is exported to the USA, Europe and Australia. It also produces organic manure from the sugar factory press mud.

2. Manufacturing

Engineering: The companies under this business group are Tube
Investments of India Ltd. (TII) and TI Diamond Chain Ltd. (TIDC). Tube Investments of India Ltd., a leading Engineering company, is known for its wide variety of products. Tube Investments of India has three SBUs under its fold – TI Cycles of India, Tube Products
of India and TI Metal Forming.
TI Cycles manufactures cycles both in the Standard and specials segment and has recently made a foray into the exercisers segment. Hercules and BSA - some of its most popular brands have carved an exclusive niche for themselves, claiming 27% market share of the overall Indian cycles market. It has two manufacturing facilities in Chennai and Nasik which cater to all its needs across the country. Tube Products of India commands the largest market share in highfrequency welded (HFW) and precision cold drawn welded (CDW)
steel tubes in India and exports a substantial part of its production to countries in Europe, South East Asia and to the SAARC region. TI Metal Forming caters to the needs of the automobile sector and supplies door frames to Hyundai Motors and Maruti Udyog Ltd.
TI Diamond Chain manufactures industrial chains, agricultural chains, engineering class chains, silent chains, timing chains and automotive chains. TI Diamond Chain has a very strong and dedicated in-house R & D team.

Material Sciences: The Material Sciences business group comprises Carborundum Universal (CUMI). CUMI’s major business segments are the Abrasives Division and The Ceramics Division

Sanitaryware: The Sanitaryware business group comprises the sanitaryware division of EID Parry (India) Ltd. It has a very strong presence in the premium segment of the Indian Sanitaryware business.

3. Services

Financial Services: The financial services group comprises Cholamandalam Investment and Finance Company Ltd. Cholamandalam is a pan Indian, multi-product, multi-company
financial services provider. It offers solutions in general insurance, vehicle finance, mutual funds, investment advice, distribution services, stock broking and risk management services.


IT Enabled Services: The Murugappa Group’s recent foray into IT Enabled Products is through Net Access (India) Ltd. and Webword Holdings & Management Pvt. Ltd. Carborundum Universal (CUMI) has a controlling interest in both. Webwords provides IT enabled services for the book publishing industry through its two subsidiaries Laserwords and Apex. Net Access
provides Internet based business solutions including web-based mail and messaging solutions.


Marketing Services: Marketing services has Ambadi Enterprises, Parry Murray, and Parry & Co. under its fold. Ambadi and Parry Murray export furnishing fabrics and floor coverings mainly to Europe. Parry & Co. markets flavours, food colours, citric and acetic acid, processed food, industrial adhesives and provides travel
and tourism related services through its wing called Parry Travels. Netlon India, a division of Parry & Co. manufactures extruded polymer meshes, insect screens, agri-shading nets and garden fencing kits.
The Murugappa Group is today an industry leader in many fields and enjoys a high degree of credibility in the market place. The group is also one of the first Indian corporates to begin the
process of transformation from being a family owned business to a professionally run organisation.


Task: The above is a write-up of a Group of Companies. Form
groups and attempt a write-up of any business
establishment, factory or company. Highlight the main
areas of business, manpower, HR, functioning, policies,
marketing strategy, etc. You can either get information
directly from the business concerns or from the Internet.